Our strategy is based on serving niche markets well.
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|1 Business Objectives||Strategy means nothing without tactics and programs to make it real. This illustration shows a basic Strategy Pyramid for marketing plans.|
Marketing Strategy Consumer marketing strategy Two factors will allow QuickReturns to build consumer awareness of its services with less advertising than typical start-ups: Retailer partners will have every incentive to inform their customers of the QuickReturns service.
QuickReturns affiliation will differentiate them in the marketplace as merchants committed to customer care. Moreover, retailers will receive a higher ROI on their annual fee to the extent that more of their customers use QuickReturns. To this end, it is expected that retailer partners will promote QuickReturns in their own advertising campaigns.
QuickReturns will also develop a graphic seal for retailer partners to display on their websites and in their catalogs. The electronic version of this seal will link to the QuickReturns website, where consumers can obtain information about the QuickReturns program.
Consumers wishing to return merchandise will likely discover QuickReturns on their own when they read instructions from the retailer on how to return merchandise. Receipts or packing slips from QuickReturns partners will describe how to use the QuickReturns service and list the nearest location for each customer based on his or her ZIP code.
Customers who contact the retailer directly to inquire about returns likewise will be informed about the QuickReturns service.
QuickReturns website QuickReturns will have a website at www. The site will be designed for easy navigation and access to company information. Advertising campaign QuickReturns media advertising will convey two key concepts: It will describe the service and its benefits to consumers in order to raise customer awareness.
It will position the brand as a seal of approval that denotes convenient, hassle-free returns and high-quality customer service. Advertisements also will contrast the positive experience of returning products through QuickReturns against the potential pitfalls of returning products through other means.
Marketing campaigns will be intensified around the holiday season, when the majority of returns occur. Radio, magazines, and billboards will be emphasized over television as the preferred marketing channels in order to realize greater return on marketing investment. Retailer partner marketing strategy Retailer partners will be approached once a relatively firm technology completion date has been set and a distribution partner secured.
Business development and operations executives will be contacted directly at retailers that are best suited for QuickReturns. Distribution partner marketing strategy Striking favorable agreements with the proper distribution partners is critical to the success of QuickReturns.
A number of attractive potential distribution partners have been identified.
Soon after securing its funding and technology partner, QuickReturns intends to approach the senior management of these companies.
Approaching potential distribution partners at that time will strengthen QuickReturns' negotiating position and minimize intellectual property risks. In its initial roll out, QuickReturns will focus business development efforts on office superstores and parcel depots.
Not only do these stores offer the shipping services necessary for QuickReturns operations, but they share synergies with QuickReturns customer segments. Five chain stores have been selected as the top choices for QuickReturns partnership. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro.
Finish your own Marketing Plan Mission QuickReturns offers its clients, electronic retailers, and catalog merchants, a possibility to reduce costs associated with reverse logistics and thus increase customer service and enhance customer loyalty.
By providing 'no-hassle' product return or exchange facilities it will help consumers become more comfortable with Internet and catalog shopping. Customer service and profitable growth are two major cornerstones of QuickReturns.
Marketing Objectives Maintain positive, steady growth every quarter.
Develop brand awareness quantified by the number of customers who are familiar with QuickReturns before they use them for the first time. Increase market share by 1. Financial Objectives Hold spending, as a percentage of sales, at a constant level. Decrease customer acquisition costs by 2.Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.
are sharply reducing their number of stores, or going out of business entirely. Retail strategy market environment, economic environment and . Bluespa cosmetics manufacturing business plan strategy and implementation summary. Bluespa is a manufacturer of skin care and beauty aid products.
How the strategy pyramid will help bring your Ideas to life. I had done the group’s annual business plan for three years when Saldana issued a challenge: “We want you to manage our annual plan again this year, but with a difference.
You can use the strategy pyramid in your own planning. Focus on three or four main strategic. Mar 31, · So I came up with the strategy pyramid, which made it possible to track implementation and work on strategic alignment. We used it to build a database of business activities that we called programs and track them back up through tactics and strategy.
What Makes a Business Plan More than Just Strategy and Wishful Thinking? Tim Berry. Back To 5/5(1). Gone are the days when any run of the mill document can be considered as a business plan. These days, every reputed firm is walking an extra mile to come up with a .
The marketing strategy will seek to first generate strategic relationships with distribution and retail partners, generate consumer awareness, and increase usage of .